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February 2016

No More Case Of The Mondays


Every week I see mention of this on Facebook and Twitter...

Thank God It's Friday

I hate Mondays

And I think, "Wow, I used to say that."  

For many years, I was so unhappy.  There were mornings where the alarm went off and I cry, literally! Tears coming out of my eyeballs.  This is not a healthy way to start the day. WTF?? I would go to bed feeling miserable because tomorrow was just a repeat of today.  Long train ride, rushing to work from the train station, sitting in an office doing work I can give two shits about, rushing back to the train station, long train ride home.  I didn't think I would ever be able to get out of this routine.

I longed for weekends or days off just so I can work on my jewelry, something I had a passion for and WANTED to do.   Why can't I spend more of my time doing what I enjoy? I dreamed of being my own boss, work my own hours, earn a living just by making jewelry, and spending more time doing what I want to do because life is short man! Well, I always considered myself to be a big dreamer, and sometimes those dreams were a little too big and may have contributed to my unhappinesses.  I needed to give myself a reality check.  Even though I was getting tired of jewely, I was forcing myself to stick with it because what else would there be for me?

You may feel like you're in a similar situation.  A lot of my "creative" friends have expressed similar groans.  While you may have dreams of doing one thing that will get you out of that 9 to 5 gig, keep yourself open to opportunities.   It may lead you in a different direction you didn't expect to go.  This direction can turn out to be much more satisfying and rewarding.

This week I officially started my new job with Rogue Social and can I tell you, I am so happy.  For the first time since my 20s, I feel genuinely happy with where I am in my life.  I don't dread Mondays and anticipate Friday 5:00 pm.  It hasn't always been easy being home, making less money, shifting my focus but I have no regrets.

Are you feeling stuck? Have you gotten out of your rut or working your way out of it? 

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Working Breakfast Date At Ella's Bellas

Sometimes I need to get the hell out of my apartment. It's hard for me to get together with friends during the day because they work and my hours are wack-a-doo.  Thank God for Jess from Knot By Gran'ma!  I can just email her at random and ask if she wants together for a "Working Breaking Date" and she'll be down.  She can relate to my situation as a mom who works from home and while her kids are at school, she can get a little stir crazy too.  So let's get crazy together!

We recently headed to Beacon to hang out at Ella's Bellas.  Sometimes, you just gotta go to a pretty cafe, drink coffee, work and shoot the shit.  That's exactly what we did.  

image from

You can see my hands reflected on the spoon.  We scored a sweet rustic white metal table. I almost want to say it's something you would see in an old doctor's office. 

Before I stirred up my latte, I was given a heart.

My view for the morning.


Proof that I was actually working - you know I had to take a pic like this or else I would lose my "Blogger Card." Messy muffin, don't care!  This was a lot of fun and I need to do stuff like this more so I don't completely lose touch of what human interaction should be like.   I need to stay on Jess' ass about trying to do this once a month.  Maybe more people will join us and it can become a "thing."

Do you like to work outside of the home?  Where do you like to go? Do you have a favorite spot? 

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Starting Over: A New Career

Ask and you shall receive! I mentioned earlier this month wanting to take on a second Freelance gig.   Well I gone ahead and did just that! I'm happy to share that I have joined the team at Rogue Social as their Social Media Coordinator. I guess I better update my tasks I do at home


I make jokes about being old, I know I'm not "old" but I have some experience under my belt and I entered the corporate world right out of high school. I've only had office jobs, never worked a cash register at a store or a "Summer Job."  I was a Business major in college because that was the degree to get if you wanted to make money.  I didn't like it. I was an okay student but nothing to brag about.  I got a BA in Psychology and landed a job in Human Resources. While I bounced around, HR stuck with me for 16 years until I left my last job in 2014.

While in HR, I was building Pulp Sushi and getting into social media for promoting my Etsy shop and blog.  Then I started seeing people talk about social media like it was a real thing, then it turned into a real thing! It's not just teenagers dicking around talking to their friends, it became a serious tool for all types of businesses big and small. Not everyone "gets" social media and how to use it - there is a science to it.  It became a job for some companies, "Social Media Manager/Strategist/Coordinator." A new line of work just develop over the last 15 years!  I wanted in!  I'm tired of HR!

I gained more experience doing some social media for Typepad, it's part of our customer service. Ok, I can do this for another business that's not my own, yay!  I wanted to do more.  When a friend posted on Facebook that A Little Beacon Blog was looking for a freelance Social Media Coordinator, I said "Screw it!" and contacted them, not expecting to get it, I was wrong.  Now I get to tweet and Instagram for another blog besides my own.  Am I considered a Social Media Professional yet??  I was a little apprehensive giving myself that title but now that I'm working with an actual social media company, I am super excited to get my hands dirty and working with clients directly. 

It took a couple of years from just thinking about it, to actually pursuing social media work.  The timing had to be right for things to fall into place. 

Have you changed careers? Was making the transition easy or challenging?

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My Favorite Social Media Apps

The following was previously published at Pulp Sushi in 2015 as part of my Social Media Coffee Buzz series

When asked which are my favorite form of Social Media to use for my business, I always say my top three are Twitter, Instagram, Pinterest - in that order.  Twitter and Instagram mainly because I can access both on my phone which I admit I check a lot and can do quickie updates when something comes up.  It's great for sharing "behind the scenes" content.



Twitter continues to be my favorite way to stay tuned-in with what's going on.  I like being able to filter and group Twitter accounts together by using their Lists feature.  Much to many bloggers disappointment, it may have replaced commenting on blogs because I find myself way more chatty on Twitter than I do leave comments on blogs.  I talk to my blog friends on Twitter more than in our blogs.

Analytics - I like checking stats even though I could be better at checking them more regularly.  You can always get a picture of how your tweets are doing by checking out Twitter's Analytics page


Screen Shot 2015-10-19 at 4.22.59 PM


No real analytics to check here but Instagram reached 400 million users.  I was interviewed recently for Veeqo on an article about how retailers use Instagram to boost sales.   I've written about Instagram before and highlighted some of my favorite Instagram accounts to follow.   

I will take jewelry images just for Instagram that does not appear in the shop.  Now that Instagram has added frames, you can share more than one photo in an Instagram upload! Instagram is where I can get the most creative with my look.  In the spirit of Halloween, this year I decided to upload images from some of my favorite horror movies and turned them into Pulp Sushi promos and PSAs:

Screen Shot 2015-10-12 at 6.13.50 PM

I would alternate between horror pic and jewelry pic so when someone checks out my profile, right away they see I have jewelry but also like horror....hey this chick seems cool!

I try to be mindful of when to share something on Instagram because there are studies that show the best times to post on Instagram


Unlike Twitter and Instagram, I do not check Pinterest on my phone. I've tried their mobile app before and it's just not the same as seeing my feed on a big browser window. Pinterest is way more popular with women than men and since I make jewelry for women, you best believe I got to get my product images in there.   Pinterest remains my top referrer for my blog and Etsy shop.  Every new item to my Etsy shop gets pinned.  I have written about Pinterest a lot for my blog.  There are different theories and research on how to gain more followers on Pinterest.   What I like to do is take a couple of minutes, just a couple, throughout the day and pin a few items.  Instead of pinning 30 items in 30 minutes, break that up to just a handful and do that through out the day - maybe once in the morning, afternoon, and evening.  Once I started pinning this way, the followers increased.  

Don't be afraid to pin yourself! Whether it's from your blog or your online shop! It's a great way to get your item noticed.  It's also okay to repin yourself at a later time too. 

So what are your favorite social apps to use for your business or blog? 

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Sweets For My Sweet, My Tribute To Cake - Happy Valentine's Day


First off, you're welcome!  I know that's some yummy looking cake.  You want to swim in that icing don't you?

This is a cake I got for me and Mike a couple of years ago from Amy's Bread down in Hell's Kitchen, NYC.  I sing their praises on Twitter all the time (@amysbread).   They make some of the best cake ever ever ever! And if you buy a slice of cake, though $4.95, it is worth every penny because their slices are so big!! I will gladly throw my money at them.  Considered by some as "New York's Favorite Bakery" I couldn't argue, they even have a cookbook!

Me and Mike don't make that big of a deal over Valentine's Day, we exchange cards and go out for dinner but then again, we go out to dinner almost every Saturday.  Instead let's talk about my true love....CAKE!

Continue reading "Sweets For My Sweet, My Tribute To Cake - Happy Valentine's Day" »

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Realistic or Pessimistic?

Realistic or Pessimistic

I like to think I have realistic expectations but sometimes, it might come across as being negative or pessimistic.  Mike and I go back and forth about this, when I say something is not going to happen because of A, B, and C, I'm accused of not being optimistic.  Sure, I can appear negative sometimes, but I am not pessimistic. I'm actually quite the opposite. I'm not a gothy emo doom and gloom schmuck that doesn't bother with anything because "we're all going to die anyway!" type of person.   I still believe that you can do anything your heart desires if you work for it. Life is too short to be miserable, do as many fun things as possible!

As I've gotten older, I have come to accept and let go certain things in my life.  I don't think I'll ever get to visit all the countries I want to because, you know, money.  I won't be a successful Jewelry Maker.  I won't be opening that funky, quirky, kitschy gift shop selling really cool handmade gift items and low-brow original art because the market has changed and I seem to have lost that desire for it. It was a dream I had a few years, now it's no more and I'm cool with that.  I don't even know if I want to have my own business anymore (!!).   I don't see this as "If I continue, I'm going to fail." No.  It's just not for me anymore. 

So many goals and dreams I once had, was hoping to achieve, have faded and instead of fighting to hold on to that dream, I've peacefully let them go. I am still driven by dreams. Lots of them! There is so much I am still pursing. I still want to travel, buy my first home, finish my tattoo sleeve, and keep being awesome with Mike, and immersing myself in this blog.  I also want to continue to work in Blogging and Social Media and never work 9 to 5 in an office ever again.  I really enjoy the work I do for A Little Beacon Blog and think it would be kind of cool if I can get maybe one more freelance gig - am I nuts?

But that's life isn't it? It is always changing and evolving and it's ok to change with it. Instead of being tied down to one picture you painted for yourself many years ago, don't be afraid of change and letting go if something you once had a passion for is no longer there.  Embrace something new and look forward to what lies ahead.

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